Brand Discovery Questionnaire

Step 1 of 7 — Business Basics

Let's start with the fundamentals.

Who you are, what you do, and the story behind it.

Business Name *

Website URL *

Owner / Founder Name *

What does your business name mean or symbolize?

What inspired the founding of your brand?

Describe your business in one sentence *

Write it as if you're explaining to someone you just met.

Business Category

Step 2 of 7 — Mission, Vision & Values

What you stand for.

The foundation of your brand strategy — purpose, direction, and principles.

Mission Statement *

What do you do, for whom, and why?

Long-term Vision (5–10 years)

Core Values

List 3–6 values that guide every decision you make.

What sets your brand apart from others in your space? *

Unique Value Proposition (one sentence)

What is the single most compelling reason clients choose you?

What does success look like for your brand in the next 3 years?

Are you planning to expand into other services, products, or markets?

What legacy or reputation do you want to build in your industry?

Step 3 of 7 — Market & Audience

Who you serve.

Your competitive landscape and the clients you're built for.

Which markets do you primarily serve?

Who is your ideal client? *

What do your clients value most when choosing a service like yours?

Who is NOT your ideal client?

Where are your clients located?

Competitive Landscape

Top 3 Competitors

How are you different from your competitors?

Step 4 of 7 — Services & Offerings

What you offer.

Your services, specialties, and the experience you deliver.

Primary Services *

List all services, comma-separated.

What types of work do you specialize in?

Top 3 selling points of your services

Describe your offerings in detail

How is your product or service delivered?

What do you want clients to feel when they receive your work?

Location & Reach

City / Primary Location *

State

Full Service Area

Step 5 of 7 — Brand Identity & Voice

How you look and sound.

The visual and verbal personality of your brand.

Describe the look & feel you want (3–5 adjectives) *

Describe your brand's tone of voice (3–5 adjectives)

Preferred tone style

Colors you love or want (include HEX codes if known)

Add HEX codes where possible. Also mention colors you want to avoid.

Fonts or typography preferences

Design movements or cultural influences that inspire your aesthetic

Brands whose visuals or messaging you admire

What story do you want your brand to tell?

What feelings should people associate with your brand?

Tagline or slogan (if you have one)

In one sentence, how would you introduce your brand to someone new?

Step 6 of 7 — Digital Presence & Content

Where you show up online.

Your platforms, content strategy, and sustainability stance.

What platforms do you currently use?

What kind of content do you want to focus on?

What does a perfect customer experience with your brand look like?

Sustainability

Are your materials or processes eco-conscious or certified?

If yes, please explain

How do you communicate sustainability to clients (if applicable)?

Proof & Credentials

Notable past clients or projects

Even 2–3 examples significantly boost credibility and AI authority signals.

Measurable results or achievements

Years in business

Awards, press, or features

Step 7 of 7 — Online Profiles

Almost done.

Your existing profiles strengthen your entity signals across AI platforms.

Instagram URL

LinkedIn URL

Facebook URL

Other Profile (Yelp, Clutch, Behance, etc.)

Logo URL (if hosted online)

Right-click your logo on your site → "Copy image address."

Generating & sending...

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