St. William the Abbot

Why St. William the Abbot Middle School?

Admissions Proposal

Project Goals

  • Explain SWS’ Middle School program as a place for 6th, 7th and 8th graders to transfer into for high school preparatory learning, personal growth and enriching their faith.

  • Tell the story of SWS’ Middle School program to students currently enrolled at SWS and Catholic families across Nassau and Suffolk counties.

  • Promote experiences in curriculum, Catholic education, technology and prayer that make SWS unique and wholistic.

  • Capture and showcase important milestone moments for Middle School students at SWS.

  • Reach new students and families outside of the SWS umbrella and the parish in Seaford.

Video Package

Main Admissions Video

  • Sit-Down Interview w/ Father Joe 

  • Sit-Down Interview w/ Elizabeth Bricker 

  • Short Interviews w/ Teachers/Faculty

  • Short Interviews w/ Students

    • Students from multiple districts/towns/parishes outside of Seaford and SW.

  • Short Interviews w/ Parents of SWS Middle Schoolers 

  • Short Interviews w/ Alumni of SWS Middle School 

  • B-Roll of following in the Middle School:

    • Classrooms

    • Elective Classrooms

    • Religion Classrooms

    • Monsignor Robert L. Hayden Innovation Center and Makerspace

    • After-School Sports

    • Sacramental Milestone – Confirmation of SWS middle schoolers

    • Technology

    • Lunch & Dining

Our Process

  • Proposal Discussion and Pre-Production Kick-Off

    • Meeting to confirm the project and discuss a calendar timeline.

    • Initial outreach to Father Joe and Elizabeth Bricker to discuss on-camera interview and scripting dialogue to explain the SWS mission.

    • Discuss faculty, students, and parents/SWS families willing and interested in sharing their SWS story and how the Middle School transformed their teaching/education/faith experience.

    • First visit to SWS to tour facilities, meet select staff, and note information about shooting locations.

  • Scripting

    • Written copy for use as reference during on-camera, conversational style interviews, share for approval with SWS rep.

    • Layout concepts for short ‘Popcorn Reels’ to deliver as the video library grows over the coming months.

  • Shoot Days

    • On-location for interviews:

      • Load-In

      • Set up at the chosen location

      • Recording and Production

      • Last Looks review of daily schedule with SWS rep. (to ensure we captured everything we set out to get for the day)

      • Pack-Up and Load-Out

  • Post-Production

    • On-going process between Shoot Days:

      • Cull/Organize Footage

      • Review Interview footage

      • Edit any ‘Popcorn Reel(s)’

        • Rough/Color Grade Cut

          • Review with SWS reps

        • Final Cut

    • Admissions ‘Why St. William the Abbot’ Video:

      • Rough Cut

      • Sound Design and Color Grade Cut

      • Fine Cut

        • Review with SWS reps

      • Final Cut

        • Delivered to SWS

Popcorn’ Reels

  • ‘Popcorn’ Reels are short, vertical videos optimized for Instagram and Facebook featuring snippets of an interview(s) and footage captured at SWS campus and events, pushing towards the central theme → “Why SWS’ Middle School”.

  • Released ahead of the ‘Why SWS Middle School’ Admissions Video.

Interview Example:

Click to see larger image

Thank You for Your Consideration.

Contact

We believe the Retainer Campaign approach is the strongest fit for this project.

First, admissions is fundamentally an economy of attention. Prospective students and parents are pulled in countless directions every day. One-off moments rarely move the needle. What does work is consistent, clear, and repeated storytelling that gradually earns attention and trust. A steady content cadence creates familiarity, drives curiosity, and builds momentum—leading viewers to explore your website, ask questions, schedule shadow days, and attend open houses. Over time, this routine content stream becomes a ramp: it grows your audience, strengthens word-of-mouth, and keeps your school top-of-mind.

Second, this model allows us to do better work. A retainer gives us the time and continuity to truly understand your campus, culture, students, and faculty. That familiarity matters. It helps us move beyond surface-level visuals and consistently represent the school in its best, most authentic light. Just as importantly, it allows us to build trust with your team—so collaboration becomes smoother, ideas evolve naturally, and the final work reflects a shared vision rather than a rushed execution.

By contrast, the Single Video option is structured differently. With fewer shooting days and a compressed post-production timeline, it requires a more transactional approach and tighter turnaround. For that reason, it is priced separately to reflect the limited scope, reduced flexibility, and accelerated delivery.

In short: the retainer isn’t just more content—it’s a more effective strategy, a stronger creative partnership, and a higher ceiling for long-term impact.

Quote

Retainer Campaign – Full – Quote

  • Total two Full Shoot Days (6-8 hours) or four Half Shoot Days/Events Covered (4-5 hours) per month

  • At least four 15-30 second reels per month (1 for each week)

  • June is focused on completing the ‘Why SWS Middle School’ video

  • Building footage and content library as we go

  • Rough Cut for review delivered by July 13th

  • 1-Week window for revisions, feedback and notes discussion

  • Final Cut delivered by August 1, 2026

    • $2,999 Signing Deposit

    • $2,499 /month

    • File Storage fee (one-time): $450

      • Cover Hard Drives/disk space

Total Estimate through completed final video = $15,944

Retainer Campaign – Half-Scale – Quote

  • Total one Full Shoot Day (6-8 hours) or two Half Shoot Days/Events Covered (4-5 hours) per month

  • At least two 15-30 second reels per month

  • June is focused on completing the ‘Why SWS Middle School’ video

  • Building footage and content library as we go

  • Rough Cut for review delivered by July 13th

  • 1-Week window for revisions, feedback and notes discussion

  • Final Cut delivered by August 1st, 2026

    • $1,499 Signing Deposit

    • $1,249 / month

    • File Storage fee (one-time): $300

      • Cover Hard Drives/disk space

    • Total Estimate through completed final video = $8,044

Single Video – ‘Why SWS Middle School’ – Quote

  • Based on the ~7 Events to cover/Interviews agreed upon

    • Likely 2-3 Full Shoot Days or 6-7 Half Shoot Days/Events Covered

  • Rough Cut for review delivered by June 30th

  • 2-Week window for revisions, feedback and notes discussion

  • Final Cut delivered by July 13th, 2026

    • $7,499 Total

      • $3,749.50 due upon signing

      • $3,749.50 due upon final delivery